Publications
Publication details [#67496]
Motschenbacher, Heiko. 2008. Werbesprachliche Genderstilisierung für globale Zeitschriften-Communities [Gender stylisation through advertising language for global magazine communities]. In Bendel, Sylvia and Gudrun Held, eds. Werbung - grenzenlos: Multimodale Werbetexte im interkulturellen Vegleich [Advertising - borderless: Multimodal advertising texts in intercultural comparison]. Peter Lang. pp. 57–76.
Publication type
Article in book
Publication language
German
Keywords
Annotation
This article presents a study of gendered representations in the advertising language used in women's and men's magazines.