Publications

Publication details [#67498]

Motschenbacher, Heiko. 2010. Speaking commercial femininities and masculinities: Advertising language in Cosmopolitan and Men's Health magazines. In Kelly-Holmes, Helen and Gerlinde Mautner, eds. Language and the Market. Palgrave Macmillan. pp. 201–212.
Publication type
Article in book
Publication language
English
Keywords
advertising | discourse analysis | gender | stereotype | women's magazine

Annotation

This article presents a study of gendered representations in the advertising language used in women's and men's magazines.