The Lexical Constructional Model (LCM) describes ironic constructions as containing echoes that invoke two contrasting situations: expected and real. The reconciliation of the contrast, which happens at the implicational level, gives rise to specific meaning effects in terms of speaker’s emotional reaction. The study elaborates on these insights showing that echoing and contrast can cooperate in non-ironic constructions. In these cases, however, a full-fledged interpretation of the speaker’s reaction happens at the illocutionary level as bearing the value of an indirect invitation to the hearer to assess the truth value of the expected situation. Hence, the collaboration of echoing and contrast in non-ironic constructions may effect in conceptual change/development. This is consistent with yet another observation made by the LCM – that the cooperation of echoing and contrast operations in ironic constructions involves a concept-building operation.