This article distinguishes three main categories of cinematic (mis)representation of gender transgression: the opportunistic lipstick, the “authentic” lipstick, and the fabulous lipstick. It examines this classification through the analysis of a unique, self-promotional television commercial broadcast by Yes+, an Israeli digital television channel whose visual contents often transgress the limits of mainstream television. Although the discussed advert conforms to the commercial imperative to attract Israeli audiences by all means, it is much more polysemic than one might notice at first glance. This study problematizes the sensational aspects of this “spectacular drama,” embraces its diverse erotic identifications and re-examines the price of queer visibility in the age of exploitive striptease culture.