When thinking about ideology as a form of practice, Deleuze and Guattari show how ideology can circulate through the social as cliché, where clichés are themselves ideological tools that function to order the world or ideologically pattern social action and social relations. Against clichés Deleuze and Guattari insist on the power and political significance of what they call slogans, where slogans or the practice of sloganizing can imply a critique of the forms of ideology we encounter in everyday life. Put differently, a Deleuze–Guattarian critique of ideology implies a clearing-away of the clichés that ideologically play through the canvas of our social–political world.