Publications

Publication details [#67981]

Saito, Junko. 2020. Contesting and advocating gender ideologies: An analysis of sarariman (salaried men) characters' hegemonic masculinities in a Japanese TV drama. Gender and Language 14 (3) : 286–304.
Publication type
Article in journal
Publication language
English
Language as a subject

Annotation

Previous scholars have identified sarariman (salaried men), who prioritise work over family, as the ideal of hegemonic masculinity in Japan. This study focuses on sarariman characters’ language use in the workplace as depicted in the 2015 Japanese TV drama Age Harassment. Employing the concepts of stance and hegemonic masculinities, the study demonstrates that, in this mediatised representation, the sarariman characters draw on diverse gender ideologies to display masculine identities. Using online commentary, the study also explores audience members’ responses to the drama’s depiction of masculinities. The study’s analysis of these two types of data suggests that despite increasing social acceptance of more diverse masculinities, the stereotypical sarariman remains to some extent the hegemonic ideal in contemporary Japan.