We are the laughing animal, it has been said, an aspect of humanity that defines us collectively and individually. More importantly, though, we are the animal compelled to cause laughter in others of our species, a mode of interpersonal engagement that serves as the ground-zero principle for humour studies. As technological advances over the past few decades have carved new social contexts from digitally fabricated space, it is not so much a matter of asking “What is new in the way we joke?”, but“How have we gone about taking humour with us into the virtual dimension, and how has it necessarily transformed in its various features?”.Humour-wise, the internet stepped through an important portal in the upgrade from Web 1.0 to 2.0, just after the turn of the 21stcentury. With this transition from static web pages to interactive capabilities, online experience essentially changed performance models: At first we could visit web pages, view videos,and otherwise engage with humour production (among other things) in fourth-wall capacities upon which we exerted no immediate effect. With the technological advances that define the Age of Social Media, online participants could interact with one another in real time, generate content, share, alter,and recombine material. Smartphone culture endowed users with a variety of content-generating capacities, as well as the easily navigable software to edit and re-form that material and then post it in the internet’s vast public square.