Publications
Publication details [#6990]
Myers, Kathy. 1983. Understanding advertisers. In Davis, Howard and Paul Walton, eds. Language, image, media. Basil Blackwell. pp. 205–223.
Publication type
Article in book
Publication language
English
Keywords
Annotation
On how advertisements create a clear picture of the audience they are aimed at, and of the role and function the product could play in people's lives.