Publications

Publication details [#7066]

Nilsen, Don L.F. 1979. Language play in advertising: Linguistic invention in product naming. Georgetown Univerity Round Table on Languages and Linguistics 1979 : 137–143.
Publication type
Article in journal
Publication language
English

Annotation

N. shows how product naming usually represents a merging of five levels of analysis (phonology, orthography, morphology, syntax, semantics), each functioning in relation to the others in a complex language game the basic function of which is to sell.