Humour has received attention from many academic disciplines including anthropology, psychology, biology, computer science, linguistics, literary and cultural studies, neuroscience, philosophy, religious studies and sociology (Martin 2007). However, research on humour and its value for tourism experiences only started to emerge in the early 2000s, making it a relatively new area of research with many unexplored aspects that warrant further investigation. The study of humour in tourism increasingly recognises that tourists react to and redefine situations for their hedonic and eudaimonic wellbeing (Pearce & Mohammadi 2018)