An elaborate treatment of C. Osgood's method and system for the measurement of meaning, and a presentation of first research results. The book contains: A general sketch of the strategy and problems of cross-national research into subjective culture, a sketch of the rationale and background of the research, a discussion of modes of qualifying human experience, a presentation of evidence for the cross-cultural generality of affective meaning systems, an atlas of affective meanings, a probe of subjective culture on the particular domain of color terms, and a further discussion of some issues in method and theory.