Publications

Publication details [#742]

Aman, Reinhold. 1982. Interlingual taboos in advertising: How not to name your product. In Pietro, Robert J. Di, ed. Linguistics and the professions: Proceedings of the Second Annual Delaware Symposium on Language Studies. Ablex Publishing Corporation. pp. 215–224.

Publication type

Article in book

Publication language

English

Keywords

advertising | brand name | language contact | taboo

Annotation

Discussion of problems caused by the use of brand names in advertisements in different linguistic regions.