Publications

Publication details [#7429]

Pateman, Trevor A. 1980. How to do things with images: An essay on the pragmatics of advertising. Theory and Society 9 (4) : 603–622.

Publication type

Article in journal

Publication language

English

Keywords

advertising | logic of conversation | philosophy of language | speech act theory

Person as a subject

Grice, P.H.

Annotation

An attempt to show how concepts and theories from contemporary Anglo-American philosophy of language (in particular speech act theory and Grice's logic of conversation) can be applied to the study of 'images' (in particular magazine advertizing images).