Publications
Publication details [#7435]
Pateman, Trevor A. 1983. How is understanding an advertisement possible? In Davis, Howard and Paul Walton, eds. Language, image, media. Basil Blackwell. pp. 187–204.
Publication type
Article in book
Publication language
English
Keywords
Annotation
P. offers an analysis of some neglected conditions of possibility of the routine accomplishment of the identification, understanding, and criticism of advertisements encountered while watching television, reading a magazine, etc..