Publications
Publication details [#7459]
Pauwels, Paul. 1984. What we live by in advertising: A systematic study of metaphor in advertisements for businessmen, Time magazine 1939-1980.
Publication type
Working paper
Publication language
English
Keywords
Person as a subject
Annotation
An empirical inquiry into the functioning and frequency of metaphorical language in advertising. The notion of metaphor used deviates slightly from Lakoff and Johnson's.