Publications

Publication details [#7803]

Rabelo Campos, Maria Helena. 1983. Advertising and ideology: A semiotic approach. In Borbé, Tasso, ed. Semiotics unfolding: Proceedings of the Second Congress of the International Association for Semiotic Studies, Vienna, July 1979. Mouton. pp. 977–990.

Publication type

Article in book

Publication language

English

Keywords

advertising | ideology

Annotation

Analysis of how advertising discourse conveys a world view.