Publications

Publication details [#8079]

Roller, Marianne. 1981. Sprachanalytisches Verfahren in Werbewissenschaft und Werbepraxis. In Peuser, Günter and Stefan Winter, eds. Angewandte Sprachwissenschaft: Grundfragen, Bereiche, Methoden. Bouvier Verlag H. Grundmann. pp. 639–660.
Publication type
Article in book
Publication language
German
Keywords
advertising

Annotation

On the linguistic analysis of advertisements and the linguistic approach to the advertising practice.