Publication details [#839]

Apostel, Leo. 1979. Persuasive communication as metaphorical discourse under the guidance of conversational maxims. Logique et Analyse 87 : 265–320.
Publication type
Article in journal
Publication language
Person as a subject


A. proposes (i) that every form of argument studied by Perelman and Olbrechts-Tyteca (1958: 'La nouvelle rhétorique') can be considered as the use of a certain intellectual figure of speech, most frequently a metaphor; (ii) that the theory of figures of speech in general, and of metaphor in particular can be given the status of a formal science.