Publications

Publication details [#8968]

Smith, Raoul N. 1982. A functional view of the linguistics of advertising. In Pietro, Robert J. Di, ed. Linguistics and the professions: Proceedings of the Second Annual Delaware Symposium on Language Studies. Ablex Publishing Corporation. pp. 189–199.

Publication type

Article in book

Publication language

English

Keywords

advertising | functions of language

Annotation

An attempt to identify functions of the language of advertising and to relate these to the linguistic forms which advertisements take.