Publications
Publication details [#9375]
Tash, Marlene. 1979. Headlines in advertising: The semantics of deviation. Forum Linguisticum 3 (3) : 222–241.
Publication type
Article in journal
Publication language
English
Keywords
Annotation
T.'s purpose is to look at how the language of advertising deviates from ordinary language, and to determine what results such deviations have upon the reader.