Publications

Publication details [#9436]

Thun, Harald. 1981. Kulturelle Präsuppositionen. Mit Beispielen aus dem Deutschen, Französischen und Spanischen. In Hindelang, Götz and Werner Zillig, eds. Sprache: Verstehen und Handeln: Akten des 15. linguistischen Kolloquiums, Münster 1980, Band 2. Niemeyer. pp. 357–366.

Publication type

Article in book

Publication language

German

Keywords

advertisement | culture | idiom | presupposition | title

Language as a subject

French | German | Spanish

Annotation

T. demonstrates and compares the different ways in which German, French and Spanish commercials refer to 'cultural presuppositions', i.e. idioms, titles, catchwords etc. known by everybody.