Publications

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Vigário, Marina, Carla Pires, Susana Correia, Márcia Costa and Afonso Cavaco. 2019. Effects of non-native word shapes in the recognition and recall of medicine names. Written Language & Literacy 22 (1) : 95–129.
Hooijdonk, Charlotte van and Tessa Van Charldorp. 2019. Sparking conversations on Facebook brand pages: Investigating fans' reactions to rhetorical brand posts. Journal of Pragmatics 151 : 30–44.
Lam, Phoenix W.Y. 2018. The discursive construction and realization of the Hong Kong brand: a corpus-informed study. Text & Talk 38 (2) : 191–216.
Song, Yang. 2018. Translingual strategies as consumer design: A case study of multilingual linguistic landscapes of urban China. Multilingua 37 (5) : 455–482.
Kohler, Gregory. 2017. ‘Gregory Dry’: Parody and the morality of brand. Language in Society 46 (5) : 719–737.
Cavanaugh, Jillian R. 2016. Talk as work: Economic sociability in Northern Italian heritage food production. Language & Communication 48 : 41–52.
Niekerk, Angelique van and Marthinus Conradie. 2015. The use of linguistic tokenism to secure brand loyalty: Code-switching practices in South African print advertising. Language Matters: Studies in the Languages of Africa 46 (1) : 117–138.
Dupré, Natalie and Mariet Raedts. 2015. De doeltreffendheid van een Italiaanse versus Nederlandse slagzin in een Italiaanse wijnreclame. [The efficiency of an Italian versus a Dutch slogan in an advertisement for Italian wines.] Dutch Journal of Applied Linguistics 4 (1) : 39–57.
Hart Robertson, Margaret. 2015. Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites. Translation Spaces 4 (2) : 283–409.
Shi, Xu. 2015. International city branding as intercultural discourse: workplace, development, and globalization. Language and Intercultural Communication 15 (1) : 161–178.
Faure, Pascaline. 2014. Du sildenafil citrate au Viagra® ou l’art délicat de nommer les médicaments. [From sildenafil citrate to Viagra® or the delicat art of medicine naming.] Terminology 20 (1) : 74–91.
Reyes, Angela. 2013. Corporations are people: Emblematic scales of brand personification among Asian American youth. Language in Society 42 (2) : 163–185.
Unger, Johann Wolfgang. 2013. Rebranding the Scottish Executive: A discourse-historical analysis. Journal of Language and Politics 12 (1) : 59–79.
Wong, Andrew D. 2013. Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity. Written Language & Literacy 16 (2) : 115–145.
Page, Ruth E. 2012. The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags. Discourse & Communication 6 (2) : 181–201.
Wyss, Eva L. 2012. Italianicity goes global. National and transcultural strategies in advertising discourse. In Luginbühl, Martin and Stefan Hauser, eds. Contrastive Media Analysis. Approaches to linguistic and cultural aspects of mass media communication. (Pragmatics & Beyond New Series 226). John Benjamins. pp. 179–200.
Freiermuth, Mark. 2011. Text, lies and electronic bait: An analysis of email fraud and the decisions of the unsuspecting. Discourse & Communication 5 (2) : 123–145.
Chiang, Shiao-Yun. 2009. Interformative meaning of signs: Brand naming and globalization in China. Social Semiotics 19 (3) : 329–344.
Everitt, Dave and Simon Mills. 2009. Cultural anxiety 2.0. Media, Culture & Society 31 (5) : 749–758.
Kuruc, Katarina. 2008. Fashion as communication: A semiotic analysis of fashion on ‘Sex and the City’. Semiotica 2008 (171) : 193–214.
Osman, Hajibah. 2008. Re-branding academic institutions with corporate advertising: a genre perspective. Discourse & Communication 2 (1) : 57–77.
Zhang, Grace and Jian Sang. 2008. Communication across languages and cultures: A perspective of brand name translation from English to Chinese. Journal of Asian Pacific Communication 18 (2) : 225–246.
Scolari, Carlos. 2008. Online brands: Branding, possible worlds, and interactive grammars. Semiotica 2008 (169) : 169–188.
Tustin, Dh. 2007. Strategies moulding brand reputation building in the early 21st century. Communicatio: South African Journal for Communication Theory and Research 33 (2) : 140–153.
Smith, Karen. 2006. By any other name: A study of brand name transfer from English-language to Russian-language printed advertisements. Languages in Contrast 6 (1) : 47–70.