Publications
Lam, Phoenix W.Y. 2018. The discursive construction and realization of the Hong Kong brand: a corpus-informed study. Text & Talk 38 (2) : 191–216. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Song, Yang. 2018. Translingual strategies as consumer design: A case study of multilingual linguistic landscapes of urban China. Multilingua 37 (5) : 455–482. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Kohler, Gregory. 2017. ‘Gregory Dry’: Parody and the morality of brand. Language in Society 46 (5) : 719–737. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Cavanaugh, Jillian R. 2016. Talk as work: Economic sociability in Northern Italian heritage food production. Language & Communication 48 : 41–52. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Niekerk, Angelique van and Marthinus Conradie. 2015. The use of linguistic tokenism to secure brand loyalty: Code-switching practices in South African print advertising. Language Matters: Studies in the Languages of Africa 46 (1) : 117–138. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Faure, Pascaline. 2014. Du sildenafil citrate au Viagra® ou l’art délicat de nommer les médicaments. [From sildenafil citrate to Viagra® or the delicat art of medicine naming.] Terminology 20 (1) : 74–91. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Reyes, Angela. 2013. Corporations are people: Emblematic scales of brand personification among Asian American youth. Language in Society 42 (2) : 163–185. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Unger, Johann Wolfgang. 2013. Rebranding the Scottish Executive: A discourse-historical analysis. Journal of Language and Politics 12 (1) : 59–79. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Wong, Andrew D. 2013. Brand names and unconventional spelling: A two-pronged analysis of the orthographic construction of brand identity. Written Language & Literacy 16 (2) : 115–145. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Page, Ruth E. 2012. The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags. Discourse & Communication 6 (2) : 181–201. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Wyss, Eva L. 2012. Italianicity goes global. National and transcultural strategies in advertising discourse. In Luginbühl, Martin and Stefan Hauser, eds. Contrastive Media Analysis. Approaches to linguistic and cultural aspects of mass media communication. (Pragmatics & Beyond New Series 226). John Benjamins. pp. 179–200. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Freiermuth, Mark. 2011. Text, lies and electronic bait: An analysis of email fraud and the decisions of the unsuspecting. Discourse & Communication 5 (2) : 123–145. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Chiang, Shiao-Yun. 2009. Interformative meaning of signs: Brand naming and globalization in China. Social Semiotics 19 (3) : 329–344. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Everitt, Dave and Simon Mills. 2009. Cultural anxiety 2.0. Media, Culture & Society 31 (5) : 749–758. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Kuruc, Katarina. 2008. Fashion as communication: A semiotic analysis of fashion on ‘Sex and the City’. Semiotica 2008 (171) : 193–214. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Osman, Hajibah. 2008. Re-branding academic institutions with corporate advertising: a genre perspective. Discourse & Communication 2 (1) : 57–77. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Zhang, Grace and Jian Sang. 2008. Communication across languages and cultures: A perspective of brand name translation from English to Chinese. Journal of Asian Pacific Communication 18 (2) : 225–246. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Scolari, Carlos. 2008. Online brands: Branding, possible worlds, and interactive grammars. Semiotica 2008 (169) : 169–188. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)