Publications

Found 28 recordsSort by Active filters:
Callier, Patrick. 2014. Class as a semiotic resource in consumer advertising: Markedness, heteroglossia, and commodity temporalities. Discourse & Society 25 (5) : 581–599.
Pennock-Speck, Barry and Miguel Fuster-Márquez. 2014. Imperatives in voice-overs in British TV commercials: ‘Get this, buy that, taste the other’. Discourse & Communication 8 (4) : 411–426.
Pennock-Speck, Barry and Maria Milagros del Saz-Rubio. 2013. A multimodal analysis of facework strategies in a corpus of charity ads on British television. Journal of Pragmatics 49 (1) : 38–56.
Tsakona, Villy. 2013. Okras and the metapragmatic stereotypes of humour. Towards an expansion of the GTVH. In Dynel, Marta, ed. Developments in Linguistic Humour Theory. (Topics in Humor Research 1). John Benjamins. pp. 25–48.
Barak-Brandes, Sigal. 2011. “I'm Not Influenced by Ads, But Not Everyone's Like Me”: The Third-Person Effect in Israeli Women's Attitude Toward TV Commercials and Their Images. The Communication Review 14 (4) : 300–320.
Bres, Julia de. 2010. Promoting a minority language to majority language speakers: television advertising about the Mori language targeting non-Mori New Zealanders. Journal of Multilingual and Multicultural Development 31 (6) : 515–529.
Luginbühl, Martin. 2009. Closeness and distance: The changing relationship to the audience in the American TV news show “CBS Evening News” and the Swiss “Tagesschau”. Languages in Contrast 9 (1) : 124–143.
Padva, Gilad. 2009. Spectacular metamorphosis and an erotic device in the self-promotion campaign of a satellite television channel. Social Semiotics 19 (2) : 111–123.
Milagros Del Saz-Rubio, M. and Barry Pennock-Speck. 2009. Constructing female identities through feminine hygiene TV commercials. Journal of Pragmatics 41 (12) : 2535–2556.
Zhang, Yan Bing, Yi Song and Leilani Jensen Carver. 2008. Cultural values and aging in Chinese television commercials. Journal of Asian Pacific Communication 18 (2) : 209–224.
Benoit, William L. 2007. Own Party Issue Ownership Emphasis in Presidential Television Spots. Communication Reports 20 (1) : 42–50.
Adams, Leen and Maggie Geuens. 2007. Healthy or Unhealthy Slogans: That's the Question…. Journal of Health Communication 12 (2) : 173–185.
Koeman, Joyce. 2007. Cultural values in commercials: Reaching and representing the multicultural market? Communications 32 (2) : 223–253.
McFarlane-Alvarez, Susan L. 2007. Trinidad and Tobago Television Advertising as Third Space: Hybridity as Resistance in the Caribbean Mediascape. Howard Journal of Communication 18 (1) : 39–55.
Hentges, Beth A., Robert A. Bartsch and Jo A. Meier. 2007. Gender Representation in Commercials as a Function of Target Audience Age. Communication Research Reports 24 (1) : 55–62.
Punyapiroje, Chompunuch and Margaret A. Morrison. 2007. Behind the Smile: Reading Cultural Values in Thai Advertising. Asian Journal of Communication 17 (3) : 318–336.
Shinhee Lee, Jamie. 2007. I'm the illest fucka. English Today 23 (2) : 54–60.
Wakefield, Melanie and Russil Durrant. 2006. Effects of Exposure of Youths at Risk for Smoking to Television Advertising for Nicotine Replacement Therapy and Zyban®: An Experimental Study. Journal of Health Communication 19 (3) : 253–258.
Atkin, Charles K., Sandi W. Smith and JoAnn Roznowski. 2006. Are "Drink Responsibly" Alcohol Campaigns Strategically Ambiguous? Journal of Health Communication 20 (1) : 1–11.
Chan, Kara and Young Sook Moon. 2002. Gender portrayal in Hong Kong and Korean children's TV commercials: A cross-cultural comparison. Asian Journal of Communication 12 (2) : 100–119.
Bell, Allan. 1999. Styling the other to define the self: A study in New Zealand identity making. Journal of Sociolinguistics 3 (4) : 523–541.
Chan, Kara. 1997. Creating advertising that appeals to Chinese women. Asian Journal of Communication 7 (1) : 43–57.
Frith, Katherine T. and Subir Sengupta. 1997. Multinational corporation advertising and cultural imperialism: A content analysis of Indian television commercials. Asian Journal of Communication 7 (1) : 1–18.
Schmidt, Richard W., Akihiko Shimura, Zhigang Wang and Hy-sook Jeong. 1996. Suggestions to buy: Television commercials from the U.S., Japan, China and Korea. In Gass, Susan M. and Joyce Neu, eds. Speech Acts Across Cultures. Challenges to Communication in a Second Language. (Studies on Language Acquisition 11). De Gruyter Mouton. pp. 285–316.
Gao, Dandan, Lei Wu and Jyotika Ramaprasad. 1995. A conceptual framework for understanding the content of advertising: Its application to the specific case of Chinese television commercials. Asian Journal of Communication 5 (1) : 88–109.