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Publication details [#66975]

Ertner, Daria E. and Olga B. Ulyanova. 2019. Metaphorical codes in structuring national economic discourse. Journal of multicultural discourses 14 (3) : 258–271.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge

Annotation

Within the framework of Lakoff and Johnson's cognitive theory (2003), this paper examines the use of metaphor in the English and Russian economic discourses as the means to create a metaphorical field. Metaphorical codes in a given language account for risks, opportunities and uncertainties of systematically different economies via multicultural discourse interpretation.