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Publication details [#67664]

Hodge, Bob. 2018. Semiotics of corruption: ideological complexes in Mexican politics. Social Semiotics 29 (5) : 584–602.
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This article analyses a complex text and event to examine the role of ramifying contradictions in strategic social semiotics analysis. The focus was a paradoxical intervention into corruption by then-Mexican President Peña, who responded to an unprecedented wave of popular criticisms of corruption by simultaneously launching an Anticorruption System and apologizing for his own corruption. We asked: how did this contradiction work, in this conjuncture, with what effects, and how analyse them? We combined the concepts of the Ideological Complex and Wittgenstein’s “duck-rabbit” to explain unstable contradictions in a multiscalar, multimodal analysis of a diachronic corpus, to expose discursive strategies and identify points of vulnerability.