Publications

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Feng, Mei. 2021. Towards a cultural model of qi in TCM: Based on the conceptual metaphors of qi in Huang Di’s Inner Classic. Review of Cognitive Linguistics 19 (1) : 1–25.

Pérez Hernández, Lorena. 2015. The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands. Social Semiotics 26 (2) : 128–150.