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Found 320 records
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advertisement
Fremer, Maria
.
2023.
The informalisation of address practice in Swedish in a historical perspective
.
Journal of Historical Pragmatics
24
(1) : 179–197.
Herrero-Ruiz, Javier
.
2021.
Interpretations based on delayed-domain (dis)appearance in printed advertising
: Expanding the analytical framework.
Review of Cognitive Linguistics
19
(2) : 099–332.
Fedorova, Kapitolina
and
Vlada Baranova
.
2019.
‘Invisible minorities’ and ‘hidden diversity’ in Saint-Petersburg's linguistic landscape.
Language & Communication
68
: 17–27.
Chattoo, Caty Borum
.
2019.
A funny matter: Toward a framework for understanding the function of comedy in social change.
Humor
32
(3) : 499–524.
del Saz-Rubio, Maria Milagros
.
2019.
The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products.
Discourse & Communication
13
(2) : 192–227.
Diabah, Grace
.
2019.
The representation of women in Ghanaian radio commercials: Sustaining or challenging gender stereotypes?
Language in Society
48
(2) : 261–283.
Ivashkiv, Roman
.
2019.
(Un)translatibility revisited: Transmetic and intertextual puns in Viktor Pelevin’s generation “P” and its translations.
The European Journal of Humour Research
7
(1) : 109–125.
Karas, Hilla
.
2019.
False equality in election advertisements. The use of multilingualism and subtitles.
Journal of Language and Politics
18
(1) : 131–153.
Shukrun-Nagar, Pnina
.
2019.
Genre shifts in Israeli campaign advertisements: Strategies and rhetorical functions.
Text & Talk
39
(2) : 261–288.
Bojovic, Brankica
.
2018.
Fashion language and translatology.
Babel
64
(3) : 382–404.
Chaidas, Dimitrios
.
2018.
The benefits of narratology in the analysis of multimodal legitimation: The case of New Democracy.
Discourse & Communication
12
(3) : 258–277.
Coles, Bryn Alexander
.
2018.
Internet users’ neutralization of the morality of advertisement blocking.
Text & Talk
38
(6) : 683–704.
Kang, M. Agnes
.
2018.
Visual arguments and discriminatory discourse: Comparing modes and affordances in representations of Mainland Chinese in Hong Kong.
Language & Communication
60
: 94–107.
Matsumoto, Yoshiko
and
Judit Kroo
.
2018.
The case of Japanese otona ‘adult’: Mediatized gender as a marketing device.
Discourse & Communication
12
(4) : 401–423.
Milagros Del Saz-Rubio
.
2018.
Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings.
Journal of Pragmatics
136
: 54–78.
Agyekum, Kofi
.
2017.
The language of Akan herbal drug sellers and advertisers.
Language and Dialogue
7
(3) : 360–386.
Hofmann, Jennifer
and
Willibald Ruch
.
2017.
Humorous TV ads and the 3WD: Evidence for generalizability of humour appreciation across media?
The European Journal of Humour Research
5
(4) : 194–215.
Issa, Sadam
.
2017.
A study into politeness strategies and politeness markers in Jordanian print advertisements as persuasive tools.
Journal of Politeness Research
13
(1) : 61–88.
Kim, Sunny Jung
and
Jeffrey T. Hancock
.
2017.
How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.
Communication Research
44
(7) : 1019–1045.
Li, Songqing
.
2017.
Identity Constructions in Bilingual Advertising: A Critical-cognitive Approach.
Applied Linguistics
38
(6) : 775–799.
Ratia, Maura
,
Minna Palander-Collin
and
Irma Taavitsainen
, eds.
2017.
Diachronic Developments in English News Discourse.
(
Advances in Historical Sociolinguistics
6
).
John Benjamins
.
Schmuck, Desirée
and
Jörg Matthes
.
2017.
The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model.
Communication Research
44
(4) : 556–581.
Subtirelu, Nicholas Close
.
2017.
Raciolinguistic ideology and Spanish-English bilingualism on the US labor market: An analysis of online job advertisements.
Language in Society
46
(4) : 477–505.
Zeynali Dastuyi, Seddigheh
and
Abbas Ali Ahangar
.
2017.
Persuasive language in the subgenre of Persian sales e-mails.
Language & Communication
53
: 69–86.
Grundlingh, Lezandra
.
2016.
Interpreting ‘PJ Powers’: A relevance-theoretic approach.
Language Matters: Studies in the Languages of Africa
47
(2) : 246–268.
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