Publications

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Fremer, Maria. 2023. The informalisation of address practice in Swedish in a historical perspective. Journal of Historical Pragmatics 24 (1) : 179–197.
Herrero-Ruiz, Javier. 2021. Interpretations based on delayed-domain (dis)appearance in printed advertising: Expanding the analytical framework. Review of Cognitive Linguistics 19 (2) : 099–332.
Fedorova, Kapitolina and Vlada Baranova. 2019. ‘Invisible minorities’ and ‘hidden diversity’ in Saint-Petersburg's linguistic landscape. Language & Communication 68 : 17–27.
Chattoo, Caty Borum. 2019. A funny matter: Toward a framework for understanding the function of comedy in social change. Humor 32 (3) : 499–524.
del Saz-Rubio, Maria Milagros. 2019. The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products. Discourse & Communication 13 (2) : 192–227.
Diabah, Grace. 2019. The representation of women in Ghanaian radio commercials: Sustaining or challenging gender stereotypes? Language in Society 48 (2) : 261–283.
Ivashkiv, Roman. 2019. (Un)translatibility revisited: Transmetic and intertextual puns in Viktor Pelevin’s generation “P” and its translations. The European Journal of Humour Research 7 (1) : 109–125.
Karas, Hilla. 2019. False equality in election advertisements. The use of multilingualism and subtitles. Journal of Language and Politics 18 (1) : 131–153.
Shukrun-Nagar, Pnina. 2019. Genre shifts in Israeli campaign advertisements: Strategies and rhetorical functions. Text & Talk 39 (2) : 261–288.
Bojovic, Brankica. 2018. Fashion language and translatology. Babel 64 (3) : 382–404.
Chaidas, Dimitrios. 2018. The benefits of narratology in the analysis of multimodal legitimation: The case of New Democracy. Discourse & Communication 12 (3) : 258–277.
Coles, Bryn Alexander. 2018. Internet users’ neutralization of the morality of advertisement blocking. Text & Talk 38 (6) : 683–704.
Kang, M. Agnes. 2018. Visual arguments and discriminatory discourse: Comparing modes and affordances in representations of Mainland Chinese in Hong Kong. Language & Communication 60 : 94–107.
Matsumoto, Yoshiko and Judit Kroo. 2018. The case of Japanese otona ‘adult’: Mediatized gender as a marketing device. Discourse & Communication 12 (4) : 401–423.
Milagros Del Saz-Rubio. 2018. Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings. Journal of Pragmatics 136 : 54–78.
Agyekum, Kofi. 2017. The language of Akan herbal drug sellers and advertisers. Language and Dialogue 7 (3) : 360–386.
Hofmann, Jennifer and Willibald Ruch. 2017. Humorous TV ads and the 3WD: Evidence for generalizability of humour appreciation across media? The European Journal of Humour Research 5 (4) : 194–215.
Issa, Sadam. 2017. A study into politeness strategies and politeness markers in Jordanian print advertisements as persuasive tools. Journal of Politeness Research 13 (1) : 61–88.
Kim, Sunny Jung and Jeffrey T. Hancock. 2017. How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements. Communication Research 44 (7) : 1019–1045.
Li, Songqing. 2017. Identity Constructions in Bilingual Advertising: A Critical-cognitive Approach. Applied Linguistics 38 (6) : 775–799.
Ratia, Maura, Minna Palander-Collin and Irma Taavitsainen, eds. 2017. Diachronic Developments in English News Discourse. (Advances in Historical Sociolinguistics 6). John Benjamins.
Schmuck, Desirée and Jörg Matthes. 2017. The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model. Communication Research 44 (4) : 556–581.
Subtirelu, Nicholas Close. 2017. Raciolinguistic ideology and Spanish-English bilingualism on the US labor market: An analysis of online job advertisements. Language in Society 46 (4) : 477–505.
Zeynali Dastuyi, Seddigheh and Abbas Ali Ahangar. 2017. Persuasive language in the subgenre of Persian sales e-mails. Language & Communication 53 : 69–86.
Grundlingh, Lezandra. 2016. Interpreting ‘PJ Powers’: A relevance-theoretic approach. Language Matters: Studies in the Languages of Africa 47 (2) : 246–268.