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advertisement, comprehension of
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bilingualism
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advertisement, comprehension of
Ladousa, Chaise
.
2002.
Advertising in the periphery. Languages and schools in a North Indian city.
Language in Society
31
(2) : 213–242.
Geis, Michael L.
1998.
Advertising.
In
Mey, Jacob L.
The concise Encyclopedia of Pragmatics.
Elsevier
.
pp. 13–14
.
Pateman, Trevor A.
1983.
How is understanding an advertisement possible?
In
Davis, Howard
and
Paul Walton
, eds.
Language, image, media.
Basil Blackwell
.
pp. 187–204
.
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