Publications

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Ladousa, Chaise. 2002. Advertising in the periphery. Languages and schools in a North Indian city. Language in Society 31 (2) : 213–242.

Geis, Michael L. 1998. Advertising. In Mey, Jacob L. The concise Encyclopedia of Pragmatics. Elsevier. pp. 13–14.

Pateman, Trevor A. 1983. How is understanding an advertisement possible? In Davis, Howard and Paul Walton, eds. Language, image, media. Basil Blackwell. pp. 187–204.