Publications

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Hoeken, Hans. 2015. Viewpoint representation in journalistic crime narratives: An analysis of grammatical roles and referential expressions. Journal of Pragmatics 88 : 220–230.
Hoeken, Hans. 2010. Explicit and implicit messages in telehealth. Information Design Journal 18 (3) : 198–204.
Hoeken, Hans. 2008. Cultural differences in the perceptions of fear and efficacy in South Africa. In Hoeken, Hans, ed. Adapting Health Communication to Cultural Needs. Optimizing documents in South-African health communication on HIV and AIDS. John Benjamins. pp. 107–128.
Hoeken, Hans. 2008. Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal 16 (1) : 35–45.
Hoeken, Hans, ed. 2008. Adapting Health Communication to Cultural Needs. Optimizing documents in South-African health communication on HIV and AIDS. John Benjamins.
Hoeken, Hans. 2007. Cultural Differences in the Persuasiveness of Evidence Types and Evidence Quality. Communication Monographs 74 (4) : 443–463.
Hoeken, Hans. 2007. The Impact of Exemplars on Responsibility Stereotypes in Fund-Raising Letters. Communication Research 34 (6) : 596–617.
Hoeken, Hans. 2005. Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements . Information Design Journal + Document Design 13 (2) : 155–164.
Hoeken, Hans. 2005. Puns, relevance and appreciation in advertisements. Journal of Pragmatics 37 (5) : 707–721.
Hoeken, Hans. 2001. Convincing citizens: The role of argument quality. In : 147–169.