Publications

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Pérez Hernández, Lorena. 2015. The role of mitigation and strengthening cognitive operations in brand names design: a case study of Spanish and American wine brands. Social Semiotics 26 (2) : 128–150.

Pérez Hernández, Lorena, ed. 2013. Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor. Recent developments and applications. (Benjamins Current Topics 56). John Benjamins.

Pérez Hernández, Lorena. 2002. Grounding, semantic motivation, and conceptual interaction in indirect directive speech acts. Journal of Pragmatics 34 (3) : 259–284.