Publications

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Mulken, Margot Van. 2015. Your language or mine? or English as a lingua franca? Comparing effectiveness in English as a lingua franca and L1–L2 interactions: implications for corporate language policies. Journal of Multilingual and Multicultural Development 36 (4) : 404–422.
Mulken, Margot Van. 2013. The use of co-textual irony markers in written discourse. Humor 26 (1) : 45–68.
Mulken, Margot Van. 2012. Type of evaluation and marking of irony: The role of perceived complexity and comprehension. Journal of Pragmatics 44 (3) : 231–242.
Mulken, Margot Van. 2012. Verbal Irony: Differences in Usage Across Written Genres. Journal of Language and Social Psychology 31 (3) : 290–310.
Mulken, Margot Van. 2011. Finding Irony: An Introduction of the Verbal Irony Procedure (VIP). Metaphor and Symbol 26 (3) : 186–205.
Mulken, Margot Van. 2010. The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics 42 (12) : 3418–3430.
Mulken, Margot Van. 2008. Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal 16 (1) : 35–45.
Mulken, Margot Van. 2005. Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements . Information Design Journal + Document Design 13 (2) : 155–164.
Mulken, Margot Van. 2005. Puns, relevance and appreciation in advertisements. Journal of Pragmatics 37 (5) : 707–721.
Mulken, Margot Van. 1996. Politeness markers in French and Dutch requests. Language Sciences 18 (3-4) : 689–702.