Publications

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Bolls, P.D. 2003. How Promotional Content Changes Ratings: The Impact of Appeals, Humor, and Presentation. Journal of Applied Communication Research 31 (3) : 238–259.

Bolls, P.D. 2003. I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements. Media Psychology 5 (1) : 33–55.