Publications

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Paek, Hye Jin. 2007. How Peer Proximity Moderates Indirect Media Influence on Adolescent Smoking. Communication Research 34 (4) : 407–432.

Paek, Hye Jin. 2006. Mobilizing Political Talk in a Presidential Campaign. Communication Research 33 (5) : 315–345.

Paek, Hye Jin. 2005. Understanding Celebrity Endorsers in Cross-cultural Contexts: A Content Analysis of South Korean and US Newspaper Advertising. Asian Journal of Communication 15 (2) : 133–153.

Paek, Hye Jin. 2004. Spreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China. Mass Communication & Society 7 (4) : 491–515.

Paek, Hye Jin. 2003. Racial Ideology, Model Minorities, and the "Not-So-Silent Partner:" Stereotyping of Asian Americans in U.S. Magazine Advertising. Howard Journal of Communication 14 (4) : 225–243.