Publications

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Fishbein, Martin. 2010. The Role of Communication With Friends in Sexual Initiation. Communication Research 17 (2) : 239–255.

Fishbein, Martin, ed. 2009. Media Messages and Public Health. A Decisions Approach to Content Analysis. Routledge.

Fishbein, Martin. 2006. The Attentional Mechanism of Message Sensation Value: Interaction between Message Sensation Value and Argument Quality on Message Effectiveness. Communication Monographs 73 (4) : 351–378.

Fishbein, Martin. 2006. Targeting Norm-Related Beliefs About Marijuana Use in an Adolescent Population. Journal of Health Communication 19 (3) : 187–196.

Fishbein, Martin. 2003. Using Theory to Design Effective Health Behavior Interventions. Communication Theory 13 (2) : 164–183.

Fishbein, Martin. 2003. The Effectiveness of Gateway Communications in Anti-Marijuana Campaigns. Journal of Health Communication 8 (2) : 129–143.