Publications
Fishbein, Martin. 2006. The Attentional Mechanism of Message Sensation Value: Interaction between Message Sensation Value and Argument Quality on Message Effectiveness. Communication Monographs 73 (4) : 351–378. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Fishbein, Martin. 2006. Targeting Norm-Related Beliefs About Marijuana Use in an Adolescent Population. Journal of Health Communication 19 (3) : 187–196. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)