Publications

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Zhao, Xiaoquan. 2008. The Influence of Ambivalence on Adolescents' Reactions to Anti-Drug Messages. Communication Quarterly 56 (2) : 131–148.

Zhao, Xiaoquan. 2006. Targeting Norm-Related Beliefs About Marijuana Use in an Adolescent Population. Journal of Health Communication 19 (3) : 187–196.

Zhao, Xiaoquan. 2005. It's the Product: Do Risky Products Compel Attention and Elicit Arousal in Media Users? Health Communication 17 (3) : 283–300.

Zhao, Xiaoquan. 2003. Disruptive and Cooperative Interruptions in Prime-Time Television Fiction: The Role of Gender, Status, and Topic. Journal of Communication 53 (2) : 347–362.