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Publication details [#34010]

Dahlén, Micael. 2003. Love at First Site? A Study of Website Advertising Effectiveness. Journal of Advertising Research 43 (1) : 25–33.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | brand name | communicative effect | website
Place, Publisher
Cambridge University Press
ISBN
0021-8499

Annotation

This paper argues that the communication effects of website advertising remain a knowledge gap.