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Publication details [#34014]

Dubelaar, Chris. 2003. Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies. Journal of Advertising Research 43 (1) : 78–85.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | communicative efficiency

Place, Publisher

Cambridge University Press

ISBN

0021-8499

Annotation

This paper investigates the impact of question framing on key output measures of advertising effectiveness.