Publications
Publication details [#34023]
Saber Chtourou, Mohamed. 2003. Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research 43 (2) : 217–229.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Cambridge University Press
ISBN
0021-8499
Annotation
This paper reviews the measures currently employed to measure effectiveness in web advertising.