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Publication details [#34027]

Dobie, Kathryn. 2003. Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter? Journal of Advertising Research 43 (3) : 281–292.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | communication | spoken language

Place, Publisher

Cambridge University Press

ISBN

0021-8499

Annotation

This study investigates how speech rate affects young adult listener responses to verbal advertising.