Publications

Found 1 recordActive filters:

Publication details [#34034]

Hwang, Jang-Sun. 2003. Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research 43 (4) : 400–409.

Publication type

Article in journal

Publication language

English

Keywords

attitude | website

Place, Publisher

Cambridge University Press

ISBN

0021-8499

Annotation

This article investigates how structural and perceptual variables influence attitude toward websites.