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Publication details [#34146]

Swaminathan, Vanitha. 2003. The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge. Journal of Consumer Psychology 13 (1-2) : 93–101.

Publication type

Article in journal

Publication language

English

Keywords

economics | evaluation | internet | production

Place, Publisher

Erlbaum

ISBN

1057-7408

Annotation

This paper explores the role of category risk, product complexity, and customer category knowledge in moderating the influence of recommendation agents on consumer welfare.