Publications
Publication details [#34149]
Dholakia, Ruby Roy. 2003. Shoppers in Cyberspace: Are They From Venus or Mars and Does It Matter? Journal of Consumer Psychology 13 (1-2) : 171–176. 
Publication type
Article in journal
Publication language
English
Place, Publisher
Erlbaum
ISBN
1057-7408
Annotation
Internet shopping (or e-shopping) is emerging as a shopping mode and with its The results of this study show that the global stereotype of an online shopper, held by both male and female student respondents, is that of a shopper as a woman.