Publications

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Edson Escalas, Jennifer. 2004. Fishing For Feelings? Hooking Viewers Helps! Journal of Consumer Psychology 14 (1-2) : 105–114.

Edson Escalas, Jennifer. 2004. Narrative Processing: Building Consumer Connections to Brands. Journal of Consumer Psychology 14 (1-2) : 168–180.

Edson Escalas, Jennifer. 2003. Process Versus Outcome Thought Focus and Advertising. Journal of Consumer Psychology 13 (3) : 246–254.