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Publication details [#38496]

Woerkum, C. van. Orality and external communication. Document Design 4 (2) : 104–112.
Publication type
Article in journal
Publication language
English
Place, Publisher
John Benjamins
Journal DOI
10.1075/dd

Annotation

Two-way communication is at the center of communication management in our times. In the public domain, for example, officials have to organize communicative interaction. In this interaction orality, all communication based on oral language, deserves more attention. The main argument is that the orality of officials is text-bound, inclining towards the literary style, language, and features of documents, which means stressing details and differences. Meanwhile, citizens - as listeners - are more strongly oriented towards the speakers’ intentions and the gist of the story. In oral presentations, officials refer to texts due to the special position of policy documents in the policy-making process. Documents are the social products of their thinking and reasoning in a political context and achieve a fixed status in discussions. The consequences are: a loss of genuine interaction (exchange of meanings), a lack of creative participation by citizens, a restricted acceptance of policy plans, and problematic relationships between formal government and citizens. Practical recommendations are offered to cope with these problems.