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Publication details [#40205]

Babrow, Austin S. 2004. The Role of Empathy in Responses to Persuasive Risk Communication: Overcoming Resistance to HIV Prevention Messages. Health Communication 16 (2) : 159–182.

Publication type

Article in journal

Publication language

English

Keywords

empathy | health | mass media | message1 | persuasion

Place, Publisher

Erlbaum

Annotation

This paper provides a theoretical analysis of the role of empathy in responses to persuasive risk communication and tests the results by operationalizing empathy as a response state through the Empathy Response Scale (ERS).