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Publication details [#40251]

Swait, Joffre. 2004. Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels. Journal of Consumer Psychology 14 (1-2) : 96–104.

Publication type

Article in journal

Publication language

English

Keywords

business | information processing

Place, Publisher

Erlbaum

Annotation

This paper investigates how consumers' information-channel-choice behavior is affected by perceived quality of information, demographic characteristics and other consumer features.