Publications
Publication details [#40396]
Ji, Ming. 2004. The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements. Journal of Health Communication 9 (3) : 259–274. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
Annotation
This study investigates how variations in the message, emotional tone and diverse broadcast parameters as well as features of the adolescent audience, affect recall and perceived effectiveness of youth anti-smoking advertisements.