Publications

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Tsao, James C. 2004. Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information. Journal of Advertising Research 44 (1) : 126–142.

Tsao, James C. 2002. Strategy in Taiwanese and US corporate web pages: A cross-cultural comparison. Asian Journal of Communication 12 (2) : 1–29.

Tsao, James C. 1998. Advertising and cultural china: Challenges and opportunities in Asia. Asian Journal of Communication 8 (2) : 1–17.

Tsao, James C. 1997. Comparisons of cultural values between Taiwanese and American advertising. Asian Journal of Communication 7 (1) : 58–84.