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Publication details [#40545]

Sibley, Stanley D. 2004. Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information. Journal of Advertising Research 44 (1) : 126–142.
Publication type
Article in journal
Publication language
English
Place, Publisher
Cambridge University Press

Annotation

This study on the displacement or reinforcement effects of the Internet on other media as sources of advertising information, suggests that the Internet has not displaced most media as sources of advertising information.