Publications

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Publication details [#40645]

Diao, Fangfang. 2004. Orienting Response and Memory for Web Advertisements:: Exploring Effects of Pop-Up Window and Animation. Communication Research 31 (5) : 537–567.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | memory | response | website

Place, Publisher

SAGE Publications

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper examines how pop-up windows and animation affect online users’ orienting response and Web advertisement memory.